Melissa McGraw is a 20-year veteran of the fashion and consumer goods industry. She’s collaborated with iconic fashion houses such as Calvin Klein, Cynthia Rowley, and Nicole Miller. She’s partnered with Gwen Stefani to launch Harajuku Lovers and L.A.M.B Handbags and other brands and built them from the ground up to the multi-national, billion dollar businesses that they are today. Melissa understands the complexities of both brick-and-mortar and e-commerce retail models. In fact, she has written content and analyzed/reviewed SEO tactics for over 50,000 items that are currently sold on Amazon today. As an adjunct professor in ecommerce and logistics at the Fashion Institute of Technology in New York City, Melissa has her finger on the pulse of ecommerce trends and practices for creative businesses.
Melissa is passionate about fueling the pipeline with new talent and motivated by the idea that everyone has immense potential that deserves to be unleashed. Throughout her entire career, she has assisted all sizes of organizations – from creative entrepreneurs and small business owners, in successfully launching their businesses online
The Creative Potential was formed in 2016 as the go-to resource for creative entrepreneurs to learn how to build their online business with passion and profit. We focus on the business and tech side of running your online business through our online workshops, online courses, website checkup and toolkit. It’s time to take action to get found online and make more sales!